We were given the task of creating a film to introduce the partnership between ISH and professional cyclist Cecilie Uttrup. While Cecilie enjoys having a drink from time to time, her career often means she has to decline. That’s what makes ISH’s alcohol-free drinks the perfect match for her. We developed a concept where Cecilie’s "twin" places her in situations where she’s tempted to have a drink. She has to turn it down—until she realizes it’s ISH. Beyond being a talented cyclist, Cecilie is also an exceptional actress. Watch the films here.